Posts Categorised: SEO
A new look for a New Year!!
The Internet Consultancy team took advantage of the poor weather over the Christmas period to redesign the website and rebrand the company with a fresh new image. Not that there was anything wrong with what we already had, but to portray our range of services to meet the ever increasing demand for the full range of services that we provide.
The business started out in 2003 primarily as a Search Engine Optimisation Marketing Consultancy and Website Design Agency, with our core strengths in providing advice to existing businesses on how to get their websites found and on the first page in the Search Engines such as Google, Bing (formerly the Microsoft Network) and Yahoo. Over the years we have embraced and adapted the latest technologies to provide our clients with up to date analytical data on their websites and the most up to date software to meet their design needs.
Moving forward into 2016 and beyond we are now able to provide a full range of Digital Marketing Services under one roof thereby keeping our clients costs under control. There are no projects too large or too small and our services are very competitively priced. Our ‘ethos’ is to work together with our clients after understanding their needs and objectives and help to develop their business in the long term and build lasting relationships.
Our slogan is ‘Making Websites Work’ which is what we have been doing now for over 13 years and as marketing consultants ‘first’ and designers ‘second’ we are ideally placed to ensure the success of our new and existing clients in an increasingly competitive market place.
For more information on any of our services or for a free no obligation discussion please contact us.
Run your site’s SEO audit – find and fix all technical issues that lower your rankings!!
The Internet Consultancy launches its FREE online website analyis tool!!
Put simply there is little point spending a lot of money on a ‘website that doesn’t work’… there are many definitions of a ‘website that doesn’t work’ but most of the common complaints about web designers that we have encountered when advising new clients include:
- The website doesn’t rank highly in the search engines
- The website has visitors but doesn’t generate any sales or enquiries
- It doesn’t display on a mobile phone
- It is difficult and expensive to update
- It isn’t backed up
- There are no analytics in place
- No Social Media Interaction
- The website takes too long to display a page
This is just a selection of what we come across and it doesn’t take much to rectify the common (and often expensive) problems which if addressed at the outset need never occur. We have found that in many cases the root cause of the problems lie with web designers professing to be experts in SEO and Marketing when often they are not. The saying ‘a little knowledge can be dangerous’ definitely applies in this case. A web designer may well have more knowledge about SEO and Marketing than the prospect they are trying to sell their web design service to….. This doesn’t however make them an expert in their field…. Lets face it, if web design was difficult there wouldn’t be as many web designers to choose from.
The bottom line is, if you are planning a new website then do your research first… What is your Unique Selling Point (USP)? Indentify your target marketplace, research it, research the competition, ask yourself can your website compete in the marketplace or niche where you sell your product, …. if it cant rethink your strategy and start again. Don’t pay for and launch a website thinking it will work, without firstly composing a comprehensive marketing and business plan…. It will take a little time but will save you time and money in the long run.
To help with research we have launched a free online website analysis tool where if you have an existing website you can instantly identify how your website is performing. If you are planning a new website you could enter the URL (website address) of your competitors to see how well their website performs….it may give you an idea of how hard or easy it will be to compete with them 😉
You can get your free website analysis by visiting this page
After you have your analysis you can obtain a review of your website for free by supplying your e-mail address.
The Internet consultancy can provide a free consultation for any existing or new website owners without any obligation whatsoever… to find out more please contact us
The Visit Bradford On Avon website has now been completed.
The website strapline is ‘Whats On’, ‘Where To Stay’ & ‘What To Do’ and it provides visitors to Bradford On Avon with a wealth of information about local tourist attractions, places to stay, where to eat and a lot more. The website is database driven and provides a useful location map enabling visitors to filter places of interest and match their results with places to stay or other attractions nearby. The main benefit of this is that the user can find everything they need when planning a visit to the the area on one website rather than having to move from one website to another. Online booking facilities may be added at a later date dependent on the demand for the service.
One very important aspect of the website is that it is fully optimized for viewing on any mobile device which gives the website visitor a seamless experience when navigating from page to page.
Businesses are given a ‘free listing’ which they can claim and can then add basic details including an image, contact details and a link to their website along with a brief description of services. There are two upgrades to the ‘free listing’ which are the ‘basic listing’ and the ‘premium listing’, both represent excellent value with the ‘premium listing’ almost looking like a ‘mini’ website with photos, video, links to social media, special offers, plenty of room for descriptions about the business or service offered, the ability to monitor any reviews and provide downloadable coupons.
The listings are optimized to be found on the Search Engines and with links to the business owners websites this will help improve their own position in the Search Engines and of particular note and as most business website are not optimized for viewing on mobile devices, the listings on the website can be viewed with ease from any mobile device.
The website can be found here http://bradfordonavon.uk.com
Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.
This can be a frustrating experience for mobile searchers. Starting today, to make it easier for people to find the information that they’re looking for, Google are adding a “mobile-friendly” label to their mobile search results.
Below is an example of how this will look:
This change is currently rolling out globally. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
- Avoids software that is not common on mobile devices, like Flash.
- Uses text that is readable without zooming.
- Sizes content to the screen so users don’t have to scroll horizontally or zoom.
- Places links far enough apart so that the correct one can be easily tapped.
If you want to make sure that your page meets the mobile-friendly criteria:
Check your pages with the Mobile-Friendly Test
Read their updated documentation their Webmasters Mobile Guide on how to create and improve your mobile site.
See the Mobile usability report in Google Webmaster Tools, which highlights major mobile usability issues across your entire site, not just one page.
Check Googles how-to guide for third-party software like WordPress or Joomla, in order to migrate your website hosted on a CMS (Content Management System) to use a mobile-friendly template
Google see these labels as a first step in helping mobile users to have a better mobile web experience. They are also experimenting with using the mobile-friendly criteria as a ranking signal.
If you have any questions or want help to make your website ‘mobile-friendly’, contact us on 01225 792064 or use our Contact Page
The original post from Ryoichi Imaizumi and Doantam Phan, from Google Mobile Search can be found here