Claim your site’s FREE SEO audit – Identify all technical issues that lower your rankings!!
The Internet Consultancy launches its FREE website analyis service!!
Put simply there is little point spending a lot of money on a ‘website that doesn’t work’… there are many definitions of a ‘website that doesn’t work’ but most of the common complaints about web designers that we have encountered when advising new clients include:
The website doesn’t rank highly in the search engines
The website has visitors but doesn’t generate any sales or enquiries
It doesn’t display on a mobile phone
It is difficult and expensive to update
It isn’t backed up
There are no analytics in place
No Social Media Interaction
The website takes too long to display a page
This is just a selection of what we come across and it doesn’t take much to rectify the common (and often expensive) problems which if addressed at the outset need never occur. We have found that in many cases the root cause of the problems lie with web designers professing to be experts in SEO and Marketing when often they are not. The saying ‘a little knowledge can be dangerous’ definitely applies in this case. A web designer may well have more knowledge about SEO and Marketing than the prospect they are trying to sell their web design service to….. This doesn’t however make them an expert in their field…. Lets face it, if web design was difficult there wouldn’t be as many web designers to choose from.
The bottom line is, if you are planning a new website then do your research first… What is your Unique Selling Point (USP)? Indentify your target marketplace, research it, research the competition, ask yourself can your website compete in the marketplace or niche where you sell your product, …. if it cant rethink your strategy and start again. Don’t pay for and launch a website thinking it will work, without firstly composing a comprehensive marketing and business plan…. It will take a little time but will save you time and money in the long run.
To help with research we have launched a free analysis of your website so you can instantly identify how your website is performing. If you are planning a new website you could even provide the URL (website address) of your competitors to see how well their website performs….it may give you an idea of how hard or easy it will be to compete with them 😉