Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.
This can be a frustrating experience for mobile searchers. Starting today, to make it easier for people to find the information that they’re looking for, Google are adding a “mobile-friendly” label to their mobile search results.
Below is an example of how this will look:
This change is currently rolling out globally. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
Avoids software that is not common on mobile devices, like Flash.
Uses text that is readable without zooming.
Sizes content to the screen so users don’t have to scroll horizontally or zoom.
Places links far enough apart so that the correct one can be easily tapped.
If you want to make sure that your page meets the mobile-friendly criteria: